Google Pride

Google Pride

I had the pleasure of creating a wordmark for Google’s 2013 international gay pride celebrations. Each year gay Googlers (internally known as “Gayglers”) and their allies celebrate by marching in city pride parades worldwide. I designed the shirts that thousands of people wore for the event.  The design represents an open-ended HTML bracket, because love should be open, not closed.

 

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“Last year, Google’s parade T-shirts showed the word “pride” nestled within Google-color brackets, a sly programming reference even the most casual computer user could easily understand: Pride is written into the company’s operating system.”

Matt Haber, The New York Times  

 

Early explorations

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